Real time campaign and goal tracking

The wait is over. I locked myself up for 2 weeks and did nothing but work on goals and campaigns. Seriously, I'm about to pass out here. We're really happy to have them out, but we're also really excited because Clicky is the ONLY service that offers either of these features in REAL TIME!

These features are for Pro and trial account holders only. We made them as efficient as possible to process, but there is still a good amount of overhead involved. Until we can gauge how much this affects performance when we have a bunch of sites using it, we are limiting each site to a maximum of 7 goals and 7 campaigns. This limit will be raised in the future. Quick breakdown:

Campaigns

Real time campaign tracking!
Can be triggered by landing page or referring domain.
Wildcards supported for matching
Campaigns can be funnels for goals
Visitors who are attached to a campaign will have this icon next to them in your visitors list
Dashboard module and dedicated tab
More information (excuse the marketing speak)

Goals

Real time goal tracking!
Multiple funnel types: page URL, campaign, external search query (e.g. "clicky"), external referring domain (e.g. "google.com")
Track revenue and costs: per site, per goal, and per visitor
Can use Javascript tags to force a goal to be completed (good for complex scenarios), and customize the revenue for an individual visitor (documentation is on the goal setup page)
Visitors who have completed a goal will have this icon next to them in your visitors list
Visitors who have gone through a funnel but NOT completed a goal will have this icon next to them in your visitors list
A visitor can't go through a particular goal more than once per session, but they can go through multiple unique goals per session
Wildcards supported for both the goal page, and the funnel
Dashboard module and dedicated tab
More information (excuse the marketing speak)

Ooh, added bonus: We've widened all /stats/ pages by an extra 100px, so there's now quite a bit more rooom for your data. Yay progress!

Campaigns and goals aren't yet in the API or iPhone/mobile services, but will be by week's end! Enjoy everyone, and please give us your feedback!

21 comments | Oct 09 2008 1:29am

Reader Comments

Is it possible to trigger a goal with an onclick action? Something like <a href="http://google.com" onclick="var clicky_goal = { id: '1' };"> </a>

Jonny Oct 09 2008 2:40am

keep up the good innovation!

Wes Mahler Oct 09 2008 2:51am

Wonderful! I configured two campaigns right away.

Here's my big wish: Define campaigns based on the referer (URL with wildcards).

FFD from http://www.1000mikes.com

FFD Oct 09 2008 3:29am

Awesome! Thank you for the good work and these new additions are right on! Appreciate all the hard work you have put in.

Bailout Jimmy Oct 09 2008 3:57am

Unbelievable, great! I'd be happy to pay more for Clicky with this. We're definately going to use this in combo with hosting the code ourselves (sometimes slow in .nl) and the API to integrate the stats with our own reporting centre. Thanks Sean.

Ruben Oct 09 2008 4am

Splendid! You did good Sean!!

Hey is there anyway to change the currency? Not that I even think a currency symbol is really necessary but it will be confusing if all I'm reporting is GBP.

Have a rest and keep up the good work after you've got your strength back. Clicky rocks and _really_ is becoming an asset to my business. Thank you!

Adam Oct 09 2008 4:06am

Awesome, I'm testing these out :) Thanks!

Zaam Oct 09 2008 4:29am

Good work Sean!

This may be a silly question but have you considered making Clicky available as a self-hosted version? It could still work on an annual revenue model as the script could be locked (timed out) after 12 months.

Users would need to buy a new key to unlock.

The GZA Oct 09 2008 4:36am

Wow, that's great news. I've been eagerly waiting for this.
Thank you,
Martin
A satisfied Mega Edition user

Martin Oct 09 2008 5:14am

Very cool! Congratulations...

Boris Veldhuijzen van Zanten Oct 09 2008 5:23am

Wow Great Job Guys LOVE it.

PaulS Oct 09 2008 6:30am

As FFD has said - recognizing campaigns by referer would make the setting up of campaigns much easier.
Can you add it Sean please?

Martin Oct 09 2008 6:40am

Excellent stuff!

Is it possible to setup multiple goals on one page? We have multiple campaigns and we need to track the individual goals. I tried setting to goal id's in a row i JavaScript and loading the JS lib twice, but that didn't seem to work?

Keep up the good work.

Fredrik Oct 09 2008 9:57am

Also... is there a way to delete a goal or a campaign? :)

Martin Oct 09 2008 10:31am

Thanks everyone!

Deleting has been added for both features.

I'll probably remove the USD symbol, I didn't even think about that. Sorry!

I'll add referrer support to campaigns. Goals only support the referring domain (which you could use right now if you wanted, it just wouldn't be classified as a campaign). You guys want the FULL referrer string available as an option though? If that is the case I guess I would have to update goals as well to have that feature.

Sean (Clicky) Oct 09 2008 12:36pm

As for the campaign referer, at least for me, the referring domain is enough.

More suggestions:
- Show the revenue (and cost) of a goal wherever possible:
.In the "Visitors who completed the goal ..." overview
.On the dashboard (not only how many goals were completed, but how much revenue they brought in and how much they cost)
.In the title of the flag in the visitor log (when the visitor completed a goal, there appears a flag)

- Can we see a time graph instead of a single number on the dashboard in the module Goals? Again it would be useful to see the revenue and cost as well.

- Allow us to segment the conversion rate. It would be GREAT if we could see the conversion rate, cost and revenue in the "Visitors who..." table.
E.g. "Visitors who arrived via Example.com" - "Visitors, Actions ... Avg time per visit, Bounce Rate + GOAL1 Conv.rate, GOAL1 Revenue, GOAL2 Conv.rate, GOAL2 Revenue..."

Or "Visitors who live in Elbonia and searched for -blue widgets-" had this or that conversion rate and brought this much revenue in comparison to all visitors.

This last feature would be simply awesome. It would be much more flexible than the campaigns.

Martin Oct 09 2008 3:13pm

Awesome! You guys rock!

zL1n0x Oct 09 2008 7:28pm

great work!
http://www.cityfruits.com

Sohail Oct 10 2008 4:46am

Hey everyone, I added referring domain as an option for campaigns!

Sean (Clicky) Oct 10 2008 2:29pm

Martin those are all good ideas. Some of them may a bit too intensive to calculate on the fly but I think most of them would be possible.

Also, so you know, you can click the trend percentage on the dashboard to see a graph of any item over time, instead of just whatever date/range you are viewing.

Sean (Clicky) Oct 10 2008 2:49pm

Thank you for the quick answer, for the tip about clicking the percentage and for the referring domain in the campaigns, Sean.

I am looking forward to the other features as well, especially the goal segmenting.

Keep up the good work, Clicky is great.

Martin Oct 11 2008 12:32am

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Real time campaign and goal tracking

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